Contents
1️⃣ Create business center
The TikTok Business Center is where you manage your ad accounts and team members.
Using TikTok Business Center is essential for running TikTok ads on VCAT.
📌 To create a Business Center, you must have
a TikTok for Business account. (Link to Sign up)
1) Features of business center
Account Management: Create and manage ad accounts.
Permission Management: Add users and teams to handle specific account permissions.
Payment Management: Set up payment methods and manage ad payments.
2) Creating business center
Click "Create from channel" in the Connect Channel > Select Business Center popup, or go directly to https://ads.tiktok.com/i18n/login
After signing up, click "Enter Business Center" in the top right corner.
Enter the name of your business center, time zone, agency status, company name, etc.
Provide your payment details, country, and contact information, then click "Create."
📌 You can't edit this information once it's entered, so make sure to enter it carefully the first time.
2️⃣ Create ad account
A TikTok Ads account is the basic unit for publishing and managing ads on TikTok. You need an ad account to post and run ads.
1) Features of as account
Ad Publication: Set and publish ad goals, define audiences, and create ad creatives.
Ad Management: Edit ads and monitor their performance.
2) Creating ad account
Click "Create from channel" in Channel Connections > Channel Connections pop-up, or go to https://ads.tiktok.com/i18n/home > Select Business Center > Assets > Advertiser accounts
(Initial creation)
① Enter contact information and click Submit > ②‘Click 'Create New'Enter the ad account name, website URL (optional), and time zone > Submit > Complete ad account creation You can now view the created ad account in the Advertiser accounts tab.
<Advertising account name, website URL (optional), and time zone>
3) Adding payment method
You need to add a payment method to your account before you can start advertising.
If you see the warning:
Contract has not taken effect.
next to your ad account name, follow the steps below to add a payment method.
Business Center > Finance tab > Enter payment information and click Submit
Business Center > Finance > Payment management > Link payment method > Add payment method
3️⃣ Create custom user ID
A Custom ID is a random profile that your audience sees when they watch your TikTok ad. In VCAT, you don't create a real TikTok account; instead, you create a Custom ID (one-time only) and use it for your ads.
📌 Custom IDs are necessary for running ads in VCAT.
1) Features of custom ID
Even without a TikTok account, you can still post an ad using a profile name and image of your choice.
There's no complicated signup process; simply upload an image and set a profile name to use in your ad, just once.
2) Creating a custom ID
Click the "Create from channel" button in the channel connection, or go to https://ads.tiktok.com/i18n/home and select the ad account you want to create a profile for on the right side.
Create a random ad to create a profile
※This does not actually create a campaign.① Ad Campaign: Select Advanced > Select any ad goal (Traffic) > Click Continue ② Ad Group: Click Continue
③ Ads: Set custom identity
④ ‘Click 'Create' > Enter profile picture, ID, and click 'Create'
<Ad campaign page>
< Ad group page >
<Create page>
3. Once you see your profile in the Custom ID settings, return to VCAT and connect the channel.
4️⃣ [Optional] Create a Tiktok Pixel
The TikTok Pixel is a marketing tool that measures ad performance by understanding the behavior of visitors to your site.
1) Features of Tiktok Pixel
Measuring the performance of your TiKTok ad campaigns
Find the right target for your business, whether it's an ad or someone visiting a specific page on your website.
📌 Pixel can only be installed on its own mall, not on NAVER Smart Store
📌 If you are using a hosting company such as Cafe24, you can use the installer supported by each solution provider.
2) Creating Pixel
In VCAT, click "Create from channel" in the channel connection popup, or go to https://ads.tiktok.com/i18n/home > select your ad account > top Tools > Events
💡 If there's a step-two verification button, please proceed the verification.
2. Click 'Connect data source' > Web to proceed with the pixel installation process.
① Select if you are an independent mall advertiser. Follow the TikTok manual to get the code and install it manually.
② Use the automatic pixel insertion feature supported by the hosting company's solution in partnership with TikTok.
※ For domestic hosting companies, Cafe24 is included in the partnership list.
3. After pixel creation is complete, select the Data Source list > Confirm and copy the pixel ID you want to use > Go to the Business Center
4. Navigate to the Assets > Pixel tab, and click Add Pixel. Paste the copied pixel ID and it will be added automatically.
5. Make sure the added pixel is displayed correctly in the list and proceed to connect the VCAT channel.
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