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The essential guide before advertising META
The essential guide before advertising META
Updated over 3 months ago

Content

  1. Create a business admin account

    1) What is a business admin?

    2) Create a business admin account

  2. Create a Facebook Page

    1) What is a Facebook Page?

    2) Create a Facebook Page

    3) Adding a page to Business Manager

  3. Switching to a “Business Account” for Instagram Ads

  4. Ad Account

    1) What is an Ad Account?

    2) Create an ad account

  5. Pixels

    1) What is a pixel?

    2) Setting up pixels

1️⃣ Create a business admin account

Business admin is a tool for managing marketing assets like ad accounts

Pages, Instagram, and other marketing assets.

📌 Facebook personal profile account required to create a business admin account

1) What is Business Manager?

  1. Account management: Create and manage ad accounts

  2. Manage permissions: add/delete ad managers, set permissions

  3. Asset management: Manage all assets, including pages, ad accounts, Facebook pixels, etc.

  4. Manage Payments: Pay for ads and set up payment methods

2) Create a business admin account

  1. Go business.facebook.com/overview

  2. Click Create Account

  3. Enter the name of your business, your name and business email address, and click Next

  4. Enter your business details and click Submit

2️⃣ Advertising Accounts

1) What is an ad account?

It is a unit that manages ad execution and is usually created by the advertiser and the place where you add your payment method and information to transact with channels and advertisers.

2) Create an ad account

  1. Go to Business admin > Settings > Accounts > Ads account

  2. Click the Add button in the top right corner and select Create a new ad account

  3. Adding account operators and setting up permission management after creating an ad account

    1. To use the VCAT Ads feature, the account must be created by you and require 'Full Admin' permissions.

💡If you can't create an account, make sure that the ad account you created hasn't reached its limit. (How to check the ad account limit)

3) Add a payment method to your ad account

  1. Click the ▼ button on the right side of your ad account > Click View payment methods > You will be taken to the Billing and payments menu

  2. Click the Add payment method button > Add the payment method that applies to you to add and use the payment method

3️⃣ Create a Facebook Page

1) What is a Facebook Page?

The reason for creating a Facebook page is not only to run ads, but also to build trust with Facebook through ongoing page management.

2) To create a Facebook Page

  1. Go facebook.com/pages/create

  2. Enter a name and category for your page, and you can also add a page introduction

  3. Click Create Page

  4. Set the basic settings for your Page (add a brand introduction, profile photo, and cover photo)

  5. Click Done

💡 To use the Ads feature, both the business admin and the page must have 'Full Admin' permissions.

💡 Go to Assign people > User (me) > Make sure they are assigned Full control permissions.

💡 Click View Page to go through the basic setup, including introducing your brand and adding a profile/cover photo.

4️⃣ [Select] Create an Instagram account

An Instagram account is a photo and video sharing social network service.

It's not required for META ads, but if you create one, you can utilize its profile to advertise.

1) Functions of an Instagram account

  1. Share content from your profile with fans who have liked/followed you

  2. Connect with new customers through ads

  3. Share content from your feed with fans who have liked/followed you on Instagram

  4. Connect with new customers through ads

2) Create an Instagram account

  1. Click 'Create Instagram account' in the Instagram connection pop-up in Vcat or go to Business Manager > Settings > Account > 'Instagram account' ****

  2. Add > click 'Connect Instagram account' > sign up or log in if you already have an account

💡If you connect Instagram to your Business Manager, it will automatically change to a professional account.

💡If you want to switch back to a personal account, follow this link.

5️⃣ Pixel

The Facebook pixel is a marketing tool that helps you measure the performance of your ads by understanding the behavior of visitors to your site.

1) What is a pixel?

  1. Measure the performance of your META ads

  2. Discover the right audience for your business, whether it's people who visited your ads or specific pages on your website.

📌 The pixel can only be installed on ANA Mall, not NAVER Store

📌 You can still run the “Visit Website” ad goal without the pixel.

📌 If you are using a hosting company such as Cafe24, you can use the installation program supported by each solution provider.

2) Setting up pixel

  1. Business admin > Settings > Data sources > Pixels > Click the Add button

  2. Enter a pixel name and website URL (optional) and click the Continue button

  3. Click Set up pixel now to install the pixel on your website

  4. Click Continue to manage your business if you want to keep the page

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