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Understanding META settings and structure
Understanding META settings and structure
Updated over 3 months ago

1️⃣ META Ads Manager settings

In META ad manager, you can set the currency, time zone, spend limit, and payment format.

2️⃣ Understanding META ad structure

  1. Campaign

    1. The first step in advertising is a campaign, where you can set ad goals. Ad goals can be business objectives or behavioral goals that you want your audience to take when they see your ad.

    2. VCAT offers the following ad objectives

      1. 'Visit website'

      2. 'Increase sales (based on purchases)'

      3. 'Video views'

  1. Ad set

    1. Once you've set up your goals, you can configure an ad set. An ad set is a subset of a campaign, and one of the most important things about an ad set is its targeting strategy.

    2. A campaign can contain multiple ad sets, which allows you to refine the targeting of your ads.

    3. Options for settings

      1. Ad budget

      2. Ad duration

      3. Detailed targeting

      4. Impression location

  1. Creative (Marketing materials)

    1. You can customize the creative elements of your ads.

    2. You can include multiple ads in one ad set to test different things.

    3. Creative settings options

      1. Ad title

      2. Ad copy

      3. Visual elements, such as ad images and video

      4. Call-to-action buttons

For more information, see the META help.
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